The first days of the fair have already given excellent feedback on the new products presented at the ALFATHERM stand in terms of finishes, surfaces and colours. The stand is registering a continuous high number of visitors, as a confirmation of the interest generated by the new proposals.

Customers and potential customers are appreciating in particular the quality and variety of products made with EIR technology (Embossed-In-Register), which definitely distinguishes Alfatherm from competitors.

Visitors also welcoming the environmentally compatible product line made with a 100%-recycled-PET base, uniquely presented by Alfatherm, ideal for use with the new SERICA finish. This is a sign of the growing attention to more sustainable products with less environmental impact.

SERICA, the new Alfatherm surface finishing incorporating anti-scratch and anti-fingerprint technology, deserves a special note. It has an extremely robust surface, but at the same time it is very elegant, with warm and silky feel to the touch. A product that captured visitors attention, thanks also to its particular and distinctive new color palette.

Excellent feedback comes from the AECORE stand too, in particular in relation to the number of contacts activated with new potential customers.

Also in this case, in addition to the interest generated by the wide range of AECORE laminates available, it is important to underline SERICA’s success, as one of the most appreciated innovations.